![]() ![]() It has evolved from a simple way to send and receive text between two parties into a familiar and reliable method of communication that can be used as a place to receive newsletters, updates, and notifications from various services, etc. You’ll get the insights you need to provide your customers with an incredible email experience that drives incredible results.Over the last few years, email has become an integral part of our daily lives. Take Litmus Email Analytics for a spin and start making data-driven marketing decisions for your next email. You can also pinpoint subscriber geolocation, see how long subscribers spend reading emails, and track forwards and prints-so you can deeply understand your email marketing performance and tailor your email strategy to maximize your return on investment. 2017 mac email clients plus#That’s a big difference when it comes to strategy and execution-without Email Analytics, we might know opens and clicks from a specific campaign, but we’d never know where to focus our efforts for the next one.Īvailable in our Plus plan, Email Analytics helps you understand your audience to improve performance and optimize your campaigns. Our subscribers open on mobile about 14% of the time, even though the industry average is over 50%. Remember that benchmarks are great to set a baseline, but what really matters is your audience. Tracking trends over time is the best way to monitor open data for email! WHICH EMAIL CLIENTS ARE MOST POPULAR WITH YOUR AUDIENCE? Some email clients may be over- or under-represented due to image blocking. It highlights worldwide trends across all industries and verticals. This data is derived from billions of email opens collected worldwide with Litmus Email Analytics. 2017 mac email clients android#To get a complete picture of Android email market share, combine Samsung and Android-you’ll see that the total Android market share hasn’t changed since December, holding at 9%. Breaking out Samsung shows a more detailed look at Android behavior, especially since Samsung has its own share of quirks. ![]() Samsung is the most popular Android manufacturer in the world, and represents 5% of email opens. You’ll also see a newcomer debuted in the #6 spot. With iOS 10 and improvements to rendering in Gmail, users are migrating to their email apps of choice-and deleting the stock apps that come with their phones and tablets. Gmail’s rise may be partially due to other changes in the industry. The top 10 email clients of 2017 (so far) With so many changes in the email industry, it’s important to always know your audience with Litmus Email Analytics-and to build consistent testing into your workflow to catch any rendering changes that occur without warning. This may be a good time to decide if inlining CSS is still worth it, or if it’s time to experiment with a new process. With this rendering update, more than 95% of emails are now opened in clients that support embedded CSS. This means it’s now possible to build more accessible campaigns, have faster turnaround times, and troubleshoot less bugs, especially for a client with so much market share. Gmail has finally rolled out support for responsive design, improved font styling, and better support for many CSS properties. With over 1 billion monthly users, both businesses and consumers are choosing Gmail, especially as companies look to move their email hosting to cloud-based providers.Īs Gmail rises in popularity, there are some keys you should keep in mind. This is largely driven by Gmail, which has grown to claim 21% of market share (up from 16% a year ago). While mobile still claims the majority of email opens, opens in web-based email programs has been on the rise-growing 4 percentage points in the past year to a total of 31% of all opens. In 2016, mobile steadily dominated email client market share, beginning and ending the year at 54%. 2017 mac email clients full#Let’s dig into what what Litmus Email Analytics has taught us about email clients so far in 2017-watch the video above and get our full analysis below: The rise of webmail The email industry is known for frequent-and mostly unannounced-changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better).
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